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miércoles, 19 de junio de 2013

The 35 Gamification Mechanics toolkit v1.0

The 35 Gamification Mechanics toolkit

Important Update 15/10/13 -> The NEW 35 Gamification Mechanics Toolkit (v2.0) is here

The link for the new 35 Gamification Mechanics Toolkit is this one:

If you still want to see how the first version of the mechanics was done, keep on reading!


The 35 gamification Mechanics toolkit v1.0 (19/06/13)

What are the most powerful gamification mechanics? What are their main psychological benefits? And how can we mix the gamification players and their favorite mechanics

These are the 3 main questions that have come to all of us when designing a gamified system. Want to know the answers? Follow the steps, and let the magic begin!

The Toolkit - How To Play

2º Have the list of the 42 fun things created by Jon Radoff ready**

3º Have a look at the 35 mechanics list and think which ones are better for your system!

UPDATE: 35 Inspiring Game Mechanics Examples for Gamification-> check it out!

*Taken from a screenshot of Jon Radoff's book "Game On". Scroll down a bit to see the pictures. You can download them : )
** Every # symbol means a number, so for example, when it says: "Fun in #5, 15, 21, 30" it means that the fun of that mechanic is in some of the fun things of Jon Radoff's list numered from 1 to 42.

The 35 Gamification Mechanics toolkit - Behind the scenes 

You made it down here! Great! So now you've checked out all the cool mechanics that we can apply in gamification, and even started thinking about how they can evolve, it's time to explain the toolkit a bit more in further detail

So what's in it?

The toolkit involves 3 main variables that are:

- The PERMA Happiness Factors mixed with the 16 Human Motivators of Reiss

- The 42 things that are fun listed by expert game designer Jon Radoff

- The Gamification Player types that fit better with each mechanic

So when we mix it all, we have a description of each mechanic, the ups & downs of each one of the 35 and the players that fit better in every situation.

Books & Materials used for this toolkit

This toolkit has involved many books, papers, and several sources but the main ones are

- "Rules of Play" a book by Zimmerman and Katie Salen
- "Game Mechanics: Advanced Game Design" a book by Ernest Adams and Joris Dormans
- "The Art of Game Design" a book by Jesse Schell
- "Flourish" a book by Martin Seligman
- "Drive: The surprising truth of what motivates us" a book by Daniel H. Pink
- "Motives, personality and in-game behavior", a master thesis by Josep B. Martinez
- "MDA: A formal Approach to Game Design and Game Research", a paper by Robin Hunicke, Marc LeBlanc and Robert Zubek

You can find many the list of the best gamification books and why here: Best Gamification Books

Some interesting conclusions and key points...

- If we have a look at Radoff's list, the 7 most powerful motivators for creating fun are: Status, Power, Romance, Curiosity, independence, order and social contact in that order

- The funniest activities seem to be: Being an epic character (hero, rebel, wise man or a ruler), nurturing, organising groups of people, collecting, completion, trading and pretending to live in a magical place

- So many mechanics are focused on Status, power, curiosity and social contact which is (not) surprisingly related to Gabe Zichermann's SAPS that are status, access, power and stuff

- There seems to be a pattern where mastery and relatedness are one of the keys to any gamification experience

- These are the main gamification mechanics, but they can evolve and be personalized in many many ways. Take this as a starting point, something like a beginners toolkit to develop your creativity and expand gamification's boundaries!!!

Saying thanks is important

Thanks to all the people that has contributed to make this model better, and to all of you that have shared it and made this post an amazing record breaker for Epic Win Blog in all ways.

Last but not least, i want to thank all the great game and gamification authors, in especial Yu-kai Chou (@yukaichou), Andrzej Marczewski (@daverage), and Kevin Werbach (@kwerb) , for their direct or indirect collaboration in this new toolkit, they are always a great source of inspiration!

Victor Manrique
+Victor Manrique