martes, 21 de mayo de 2013

Best Gamification Books - Where to start and Why


Gamification books: Become a Gamification expert step by step!

Here's a list I wanted to share with you all on (almost) all the books that you should read if you are to become a gamification expert (still a long way for me, want to join?)

So what should I read and is there any order I have to follow? YES! Just follow the list! 


Introduction to Gamification: The very basics


-      For the win: How game thinking can revolutionize you business (2012)

Written by: Prof. Kevin Werbach

Reasons why: A great and inspiring book to get started in Gamification. Expect not only the basics but also some more advanced knowledge that can be very useful. A must-read. There is a second part coming soon.

Check it out HERE



-      Gamification: A simple introduction (2013)

Written by: Andrzej Marczewski

Reasons why: A book written by an epic win blog´s friend, Andrzej Marczewski, that will answer you questions like: “What is Gamification”, “Why does it work” or “Where to start”. Updated in its second edition with more content, it is a nice and easy option to get into Gamification.

Chek it out HERE



Also recommended…

-       Game-based marketing: Inspire customer loyalty through rewards, challenges and contests (2010) by Gabe Zichermann

-       Business Gamification for dummies (2013) by Kris Duggan

-       Loyalty 3.0: How to revolutionize customer and employee engagement with big data and Gamification (2013) by Rajat Paharia

-       Gamification and game mechanics made simple (2013) by Patrick Chapman

-     Reality is broken (2011) by Jane Mcgonigal


Before designing, understand why: Happiness & Motivation

- Drive: the surprising truth about what motivates us (2011)

Written by: Daniel H. Pink

Reasons why: One of the bibles of human motivation, explained in a fascinating way. A book that gives an extended version of the Self-Determination Theory of Deci and Ryan with awesome results. A must-read

Check it out HERE


-      Flourish: A visionary new understanding of Happiness and Well-being (2012)

Written by: Dr. Martin Seligman

Reasons why: The perfect complement for “Drive”. A fantastic, brilliant and truly inspiring book about the core elements of Happiness. If you want to be an expert of Gamification, this is just necessary.

Check it out HERE


-      Why we do what we do: understanding self-motivation (1996)

Written by: Edward L. Deci

Reasons why: Where it all started updated to 1996. A nice way to understand the Self-Determination theory and why Gamification works. Start here, go for drive, and finish with flourish.

Check it out HERE

Also recommended…

-       Delivering Happiness: A path to profits, passion and purpose (2010) by Tony Hsieh

-     Flow: The psychology of optimal experience (2008) by Mihaly Csikszentmihalyi

-       Authentic Happiness: Using the new positive psychology to realize your potential for lasting fullfillment (2003) by Dr. Martin Seligman

-       To sell is human: The surprising truth about moving others (2013) by Daniel Pink

-       Intrinsic motivation and Self-Determination in human behaviour (1985) by Edward L. Deci and M. Ryan



Now you are ready to play: Go for it!


-      A Theory of Fun for Game Design (2004)

Written by: Raph Koster

Reasons why: Fun is our goal, and Raph Koster knows a lot about it. It will not teach you how to become a designer, but it gives you some great insights about fun. Quick and with a lot of drawings!

Check it out HERE
-      The art of Game Design: A book of lenses (2008)

Written by: Jesse Schell

Reasons why: The holy bible of game design. Gamification is all about design and this is the starting point. A book to have read again and again. Don’t even hesitate about it; you are going to love this book.

Check it out HERE
-      Level up!: The guide to great video game design (2010)

Written by: Scott Rogers

Reasons why: Now you’ve read “The art of game design” and “A theory of Fun” it’s time to get further on it. This is a really nice and funny way to start designing and the perfect complement for those two. Read it!

Check it out HERE



-      Rules of play (2003)

Written by: Eric Zimmerman and Katie Salen

Reasons why: Another amazing book about game design that you´ll read once, and come back to it again so many times. More complex but also really insightful! Use with caution!

Check it out HERE




-      Game Feel: A Game Designer's Guide to Virtual Sensation (2008)

Written by: Steve Swink

Reasons why: Really great book that I recommend to anyone that wants to become both a game or gamification designers. 

Check it out HERE




-      Challenges for Game Designers (2008)

Written by: Brenda Brathwaite & Ian Schreiber

Reasons why: Knowing what game design is one thing, but being a great game designer is way more complicated. Games and gamification are not the same but they are definitely alike, so don't miss it out! 


Check it out HERE




Getting more specific...



Gamification for External Business

-         Game on: Energize your business with social media games (2011) by Jon Radoff

-         Gamification by design (2011) by Gabe Zichermann

-       Changing the game: How video games are transforming the future of business (2008) by David Edery

-     Game Mechanics: Advanced Game Mechanics (2012) by Ernest Adams and Joris Dormans



Gamification for Education

-  The Gamification of learning and instruction: Game-based methods and strategies for training and education (2012) by Karl M. Kapp

- The Multiplayer Classroom: Designing coursework as a game (2011) by Lee Sheldon

- Gamestorming: A playbook for innovators, rulebreakers and changemakers (2010) by Dave Gray et al

- Video Games and Learning (2011) by Kurt Squire
- Good Video Games and Good Learning (2007) by James Paul Gee

- Digital Game-based Learning (2007) by Marc Prensky

- How Computer Games Help Children Learn (2008) by David Shaffer and James Paul Gee

- Engaging Learning: Designing E-learning Simulations and Games (2005) by Clark Quinn



Enterprise Gamification

 -   Gamification at Work: Designing Engaging Business Software (2013) by Mario Herger

-      Total Engagement: How games and virtual worlds are changing the way people work and businesses compete (2009) by Byron Reeves

-       Enterprise Games: Using game mechanics to build a better business (2012)

 -       Managing to have fun (1996) by Matt Weinstein

    Resonate: Present Visual Stories that Transform Audiences (2010) by Nancy Duarte



If you have any suggestions, let me know by leaving a comment and i´ll add it ASAP! ;)


Victor Manrique